Manager Marketing

Job Description

Marketing Strategy and Planning

• Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users
• Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets
• Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing
• Support Sales teams in Achieving respective budget targets – Print Books, e-Books and Journals
• Ensure timely and adequate production of marketing literature/collateral – catalogs/flyers/giveaways
• Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions; Organize Book Launches
• Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data

Customer Engagement

• Engage our existing and prospective institutional customers both at End-User and CXO levels thereby fostering long lasting relationship. Organize end-user awareness workshops at institutions for driving the usage of journals ensuring smooth renewals with a targeted growth of 25%
• Organize Customer Engagement workshops for End-Users at key institutional customers for driving the usage of our online books and journals portfolio. Targeted usage growth – 30%
• Foster long-lasting relationships with librarians / professors and key stakeholders for ensuring smooth renewals
• Organize and execute annual Library Advisory Board meeting
• Engage our authors

Digital & Social Media Marketing and e-Commerce Promotions

• Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business
• Continue to Build and Develop an Engaged Community of Target Audience - Students, Researchers, Faculty Members, Librarians and Authors
• Content Marketing – Create rich, meaningful, engaging and interactive content from our customers – authors / librarians
• Community Development – Expand the social media community on Facebook and Twitter; enhance engagement
• Drive E-mail Marketing covering Cambridge's entire Product Portfolio – Print and Digital

Agency Management - establish effective relationships with creative and digital agencies. Select the most relevant agencies and broker cost-effective lead generation, campaign and media buying models

Team Management

• Goal Setting - SMART Goals
• Professional Development and Product Knowledge
• Setting up of Priorities
• Regular Monitoring of the Goals and Behavior

Why Cambridge University Press?

We have over 2,500 talented employees across 50 international offices uniting all our publishing groups. We're one of the world's most respected publisher, driven by the purpose of unlocking people's potential with the best learning and research solutions. We work in global teams to tackle the big issues, raise education standards, and deliver innovative solutions to learners and researchers

Cambridge University Press is committed to being a diverse and inclusive place to work. We are part of the University of Cambridge, committed in its pursuit of academic excellence to equality of opportunity and to a pro-active and inclusive approach to equality. We are also a global organisation, serving customers and representing colleagues all over the world. Diversity, in all its various forms, is key to our success as an organisation.

Our benefits include group medical coverage and group term life benefits, an inclusive and flexible working environment comprising of 14 days holiday (bank holidays), and many more. Furthermore, our office is in a prominent locations.

If you have any questions or queries, please contact us on humanresource@cambridge.org