Marketing Executive, Academic Publishing, Asia

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  • Salary:
    Competitive Salary
  • Location:
    China
  • Region:
    China
  • Division:
    Academic
  • Vacancy Type:
    Regular/Permanent
  • Closing Date:
    18 December 2020

Marketing Executive, Academic Publishing, Asia

Beijing

 

Cambridge University Press is the publishing business of the University of Cambridge. Our purpose is to further the University's purpose of advancing learning, knowledge and research.  We are a world-leader in the field of academic publishing with over 50 offices around the globe, and we distribute our products to nearly every country in the world.

We are looking for an experienced and motivated person to join the Asia region's marketing team based in Beijing, Mainland China.

If you would like to work in an established and highly regarded international publishing organisation, then this could be the position for you. 

 

We have an exciting opportunity for a Marketing Executive within our Asia Academic Marketing Team, working on all Cambridge University Press Academic products across a broad range of subject areas. The role will work closely with colleagues around the business, creating engaging and innovative marketing campaigns that drive submissions and revenues in this key growth area for our business.

If you are a marketer looking for an opportunity to innovate and experiment, this role has ample scope: you will work across a broad range of the marketing mix, with a strong focus on digital content creation and multi-channel campaigns to produce scalable, impactful campaigns that deliver results.

 

What you'll be doing

  • Growing revenues, usage and submission across all CUP journals and books against ambitious growth targets, especially for China.
  • Planning, analysing and adapting a busy schedule of evidence-based marketing campaigns to promote in your portfolio. You will work closely with our Marketing Services team to oversee their delivery of activities that realise your campaign goals.
  • Maintaining reports, budgets, and trackers to allow you to analyse the performance of products and campaigns and ensure KPIs are met
  • Building effective, long-term and strategic relationships with both internal and external stakeholders (including: authors; Journal Editorial teams and researchers)
  • Developing a deep understanding of the requirements and motivations of academic authors and researchers around open access to feed back into the organisation. Your inputs will help us shape future marketing strategies and development new products.

 

What you'll bring

  • Experience of working in a busy marketing environment and a proven track record of goal-achievement in evidence-based marketing campaigns
  • Strong analytical skills and a familiarity with working to targets
  • Experience of digital content creation and the planning and execution of multi-channel campaigns
  • Proven stakeholder management experience and the ability to communicate clearly across multiple points of the business
  • The ability to work within a multifunctional and globally spread team
  • A customer focused, commercially aware attitude that is reflected in all of your marketing

 

Pre-requisites:

  • Professional marketing experience within an academic publishing environment across email, digital, social media and print
  • Experience of reporting on marketing data and interpreting this data to inform strategy
  • Excellent communication and organisation skills
  • Experience of working collaboratively with other teams
  • Strong copywriting and creative skills
  • Experience of budget planning and control
  • Good written and spoken English and Chinese
  • Some overseas and domestic travels will be required

 

An attractive remuneration package commensurate with qualifications and experience will be offered to the successful candidate.

 

Please email asiamktg@cambridge.org with a full CV stating your current and expected salary by 18 Dec.2020 (Only shortlisted candidates will be notified)

 

 

 

 

 


 

Meet the recruiter

Rita Yan

ryan@cambridge.org

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