Regional Sales Manager - ELT (North)

  • Salary:
  • Location:
    New Delhi
  • Country:
  • Division:
  • Vacancy Type:
  • Closing Date:
    31 January 2022

Meet the recruiter

Priyank Jha

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Job Purpose


-Revenue generation and cost of sales for the ELT vertical in India

- Creation and Tracking of Sales and Collections: Budget & Achievement (variance if any to be tracked)

- Execution of Sales Plan in alignment with the CUP India and Vertical's (Including promotions and reach agenda) in alignment with the CUP India

- Support sales function effectively and ensuring sales capability building for the vertical in India


Principal Accountabilities


- Sales Responsibilities:

  • Responsible to manage the sales of complete region as defined
  • Drive and manage team and be instrumental to cover the designated areas
  • Preferably from Publishing background or institutional sales back ground
  • Market Intelligence
  • Key account management, channel development and management
  • Competition analysis
  • Relationship Building skills
  • Ensure conversion of leads to businesses (sale closure)
  • Meet authorities of various educational institutions for business discussion
  • Follow up on leads generated by the sales team
  • Prepare and make product presentations to target audience


Marketing Responsibilities:

  • Prepare and make product presentations to target audience
  • Generate leads for exams
  • Ensure conversion of leads to businesses (sale closure)
  • Make joint visits with sales team for exams promotion
  • Meet authorities of various educational institutions for business discussion
  • Follow up on leads generated by the sales team
  • Ensure smooth administration of exams
  • Train CUP staff on exams related tasks and responsibilities
  • Coordinate with the Delhi Operations team for all exam related issues/services


Administration Responsibilities:


  • Maintain and share MIS sheet on weekly/monthly basis
  • Travelling to Universities / trade/ schools and colleges to close deals
  • Share weekly/monthly business plan and travel plan





Sales, Distibutors, Marketing,  ABC, Internal & External Audit, Operations, IT Governance, Ensuring Product Development at par with global standards, Sales distribution through the distributor with highest ethical standards and governance. Example – structured term sheets & discount structure. Working with enabling functions such as customer service team.

Effective promotions and marketing while following CUP governance structure and standards.

Working with enambling services such as customer service etc




Frequent communication with reporting manager & immediate reportees if any.

Periodic catch up sessions with direct reportees if any for support, motivation and conflict/issue resolutions.  

Maintaining a regular and close contact with ELT and Academic  Sales

Meeting distributors, authors, industry peers and other stakeholders periodically. Conduct author workshops, meet school principals and promoters, policy makers, administrators and key decision makers for print and digital products.


Knowledge & Experience


  • Must have a minimum of 8+ years of experience in Publishing or Digital products business on the sales side
  • Must have managed annual sales budgets and collections comparable in scale to Education verticals India budgets.
  • Should have sales management experience in India
  • Should have sound knowledge of the Indian business markets related to the ELT markets
  • Experience of working in a matrix organization will be an advantage.
  • Should have an ability to manage sales, teams.
  • A track record of fueling business growth will be an added advantage
  • Sound Business Acumen and problem solving abilities
  • Positive thinker and can work  on deadlines


Close map
New Delhi
Splendor Forum, Plot no. 3, 3rd Floor, Jasola District Centre, New Delhi, India, 110025

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