Regional Sales Manager - ELT (South)

  • Salary:
  • Location:
  • Country:
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  • Vacancy Type:
  • Closing Date:
    30 September 2021

Meet the recruiter

Priyank Jha

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Job Purpose


-Revenue generation and cost of sales for the ELT vertical in India

- Creation and Tracking of Sales and Collections: Budget & Achievement (variance if any to be tracked)

- Execution of Sales Plan in alignment with the CUP India and Vertical's (Including promotions and reach agenda) in alignment with the CUP India

- Support sales function effectively and ensuring sales capability building for the vertical in India


Principal Accountabilities

- Sales Responsibilities:

Responsible to manage the sales of complete region as defined
Drive and manage team and be instrumental to cover the designated areas
Preferably from Publishing background or institutional sales back ground
Market Intelligence
Key account management, channel development and management
Competition analysis
Relationship Building skills
Ensure conversion of leads to businesses (sale closure)
Meet authorities of various educational institutions for business discussion
Follow up on leads generated by the sales team
Prepare and make product presentations to target audience

Marketing Responsibilities:

Prepare and make product presentations to target audience
Generate leads for exams
Ensure conversion of leads to businesses (sale closure)
Make joint visits with sales team for exams promotion
Meet authorities of various educational institutions for business discussion
Follow up on leads generated by the sales team
Ensure smooth administration of exams
Train CUP staff on exams related tasks and responsibilities
Coordinate with the Delhi Operations team for all exam related issues/services

Administration Responsibilities:


Maintain and share MIS sheet on weekly/monthly basis
Travelling to Universities / trade/ schools and colleges to close deals
Share weekly/monthly business plan and travel plan




Sales, Distibutors, Marketing,  ABC, Internal & External Audit, Operations, IT Governance, Ensuring Product Development at par with global standards, Sales distribution through the distributor with highest ethical standards and governance. Example – structured term sheets & discount structure. Working with enabling functions such as customer service team.

Effective promotions and marketing while following CUP governance structure and standards.

Working with enambling services such as customer service etc



Frequent communication with reporting manager & immediate reportees if any.

Periodic catch up sessions with direct reportees if any for support, motivation and conflict/issue resolutions.  

Maintaining a regular and close contact with ELT and Academic  Sales

Meeting distributors, authors, industry peers and other stakeholders periodically. Conduct author workshops, meet school principals and promoters, policy makers, administrators and key decision makers for print and digital products.


Knowledge & Experience


Must have a minimum of 8+ years of experience in Publishing or Digital products business on the sales side
Must have managed annual sales budgets and collections comparable in scale to Education verticals India budgets.
Should have sales management experience in India
Should have sound knowledge of the Indian business markets related to the ELT markets
Experience of working in a matrix organization will be an advantage.
Should have an ability to manage sales, teams.
A track record of fueling business growth will be an added advantage
Sound Business Acumen and problem solving abilities
Positive thinker and can work  on deadlines


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