Senior Executive - Marketing, Early Years

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  • Salary:
    Competitive
  • Location:
    New Delhi
  • Region:
    India
  • Division:
    Education
  • Closing Date:
    31 May 2021

The role of the  is to plan and execute the marketing and communication (print and digital/online) strategic plans in alignment with the brand strategy for the region, for the Early Years Unit to ensure effective sales and growth. The incumbant will liaise and work with brand and PR/ marketing directors/senior managers and key strategic partners in developing joined-up marketing strategies and campaigns. 

The role is key in supporting the business from publishing to sales functions, to be appropriately market/data/research/customer-driven playing a key role in the overall business strategy and growth plans of the business. The incumbant has a key managing/coordination role in acquiring/analyzing and circulating market data including market/customer sizes and profiles. The incumbant manages the Early years marketing in order to support and grow sales Early Years business's product in South Asia. The role requires close cross-functional work with the Sales, Publishing, Editorial and Production functions including the Group Directors. 

 

KEY ACCOUNTABILITIES:

 

  1. Marketing Management

 

  • Lead and coordinate the South Asia digital and print marketing plans for the business unit including, alongside Curriculum, Publishing Sales and other teams, the implementation of strategic business
  • Collaborate fully with the Brand team, sales team and other marketing and sales Press & Assessment colleagues as appropriate, including Education, to develop a fully joined up, costed and targeted sales and marketing plan for each product in the portfolio.
  • Build and develop internal working groups in the Press to fully support coordinated marketing strategies across the business
  • Build and develop external partner relationships with key partners, business partners, industry association and other Awarding Bodies, on joined-up marketing campaigns ventures and opportunities.
  • Implement an annual marketing strategy for the Unit to achieve year-on-year growth on sales.
  • Produce a fully costed marketing plan. Ensure full tracking of marketing plans, campaigns and strategies against budget opex and spend.
  • Analyse market trends and growth opportunities, keeping up to date on demand and changes to learning requirements to develop strategies to enter those segments. Present these to the key stakeholders.
  • Manage internal communication to promote and inform all internal Press staff on Early Years developments and business goals.
  • Lead and manage a full and cost-effective events and exhibitions strategy and annual plan, working with Events vendors and keeping up with brand standards defined by the branch.
  • Undertake sales and marketing training on Early Years and product portfolios where needed.

 

  1. Business development

 

  • Take a lead role in the identification/verification/presentation of market data including examination/candidate/market sizes and coordinate/analyse data within overall business strategic plans.
  • Take a lead role in the development of customer data/profiles and maintain a culture of looking for market data best practice with brand team/colleagues.
  • Working with appropriate counterparts/ contacts establish marketing/budgetary responsibilities for all activities, such as conference attendance within budgets and as per standards.
  • Review and implement opportunities for marketing development through digital channels. Work with digital marketing team to deliver approved plans
  • Take a lead role in coordinating business strategy document and ensuring sales and market data is accurate in appropriate and up-to-date reporting systems.

 

  1. Digital

 

  • Deliver the South Asia digital marketing and communication strategy for the EY unit aiming to increase, across all appropriate formats, the use of digital output (and sales) and reduce print output.
  • Grow the Group's digital and online communication and product (e-books, apps social networks) working closely with the Digital marketing team.
  • Own and deliver on quarterly marketing plans for marketing and selling our e-book, app and digital product.
  • Ensure the EY Group maximises and manages social networking and digital marketing initiatives (Facebook, Twitter etc) in it's marketing output
  • Along with central marketing team, represent India EY website requirements at the Press Website Strategy working group/committee.

 

Why Cambridge University Press?

We have over 2,500 talented employees across 50 international offices uniting all our publishing groups. We're one of the world's most respected publisher, driven by the purpose of unlocking people's potential with the best learning and research solutions. We work in global teams to tackle the big issues, raise education standards, and deliver innovative solutions to learners and researchers

Cambridge University Press is committed to being a diverse and inclusive place to work. We are part of the University of Cambridge, committed in its pursuit of academic excellence to equality of opportunity and to a pro-active and inclusive approach to equality. We are also a global organisation, serving customers and representing colleagues all over the world. Diversity, in all its various forms, is key to our success as an organisation.

Our benefits include group medical coverage and group term life benefits, an inclusive and flexible working environment comprising of 14 days holiday (bank holidays), and many more. Furthermore, our office is in a prominent locations.

 


 
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Location
New Delhi
Splendor Forum, Plot no. 3, 3rd Floor, Jasola District Centre, New Delhi, India, 110025
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Meet the recruiter

Priyank Jha

prjha@cambridge.org

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