Manager Marketing - Academics, New Delhi

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  • Salary:
    Competitive
  • Location:
    New Delhi
  • Country:
    India
  • Division:
    Academic
  • Vacancy Type:
    Regular/Permanent

Meet the recruiter

Priyank Jha

prjha@cambridge.org

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Job Description

 

Marketing Strategy and Planning

  • Devise a comprehensive ROI-driven customer-centric Marketing Strategy for South Asia to support both Print and Digital Sales / Trade & Channel Partners and Institutional Customers / End-Users
  • Chalk out strategies for enhancing Cambridge - Academic's Brand Presence and Visibility in Local Markets
  • Manage Academic Marketing Budget and Liaise with Finance for Timely Invoicing
  • Support Sales teams in Achieving respective budget targets – Print Books, e-Books and Journals
  • Ensure timely and adequate production of marketing literature/collateral – catalogs/flyers/giveaways
  • Participate in Relevant Events & Conferences, Book Fairs and Exhibitions for Brand Promotions; Partnering with key institutions; Organize Book Launches
  • Follow and Comply with GDPR Guidelines - in Collection, Storage and Usage of Data

 

Customer Engagement

  • Engage our existing and prospective institutional customers both at End-User and CXO levels thereby fostering long lasting relationship. Organize end-user awareness workshops at institutions for driving the usage of journals ensuring smooth renewals with a targeted growth of 25%
  • Organize Customer Engagement workshops for End-Users at key institutional customers for driving the usage of our online books and journals portfolio. Targeted usage growth – 30%
  • Foster long-lasting relationships with librarians / professors and key stakeholders for ensuring smooth renewals
  • Organize and execute annual Library Advisory Board meeting
  • Engage our authors

 

Digital & Social Media Marketing and e-Commerce Promotions

  • Devise a comprehensive Digital and Social Media Marketing road-map for Academic Business
  • Continue to Build and Develop an Engaged Community of Target Audience - Students, Researchers, Faculty Members, Librarians and Authors
  • Content Marketing – Create rich, meaningful, engaging and interactive content from our customers – authors / librarians
  • Community Development – Expand the social media community on Facebook and Twitter; enhance engagement
  • Drive E-mail Marketing covering Cambridge's entire Product Portfolio – Print and Digital

 

Agency Management - establish effective relationships with creative and digital agencies. Select the most relevant agencies and broker cost-effective lead generation, campaign and media buying models

Team Management

 

  • Goal Setting - SMART Goals
  • Professional Development and Product Knowledge
  • Setting up of Priorities
  • Regular Monitoring of the Goals and Behavior

 

Experience: 12-15 Years of Experience

 


 
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Location
New Delhi
Splendor Forum, Plot no. 3, 3rd Floor, Jasola District Centre, New Delhi, India, 110025
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Pension

Contributory pension scheme

Flexible Working

Flexible working environment

Life Assurance

Group Life insurance coverage

Discounts

‘Press Extra’, offering discounts at high street retailers

Annual Leave

28 days holiday entitlement, increasing to 30 days after 10 years of service

Fitness

Free on-site Gym facilities,
cycle to work scheme

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