Cambridge Boxhill Language Assessment | Position Description
1
OET is owned by Cambridge Boxhill Language Assessment Trust (CBLA), a venture between Cambridge English and Box Hill Institute.
Position Purpose
The Marketing Manager will contribute to OET's strategic goals by driving the region's marketing activities. This 
position broadly supports the South Asia team through local event management, collateral production, digital 
assets, advertising, social media projects and other strategic goals. You will be supporting the Regional Manager 
in India and the global Commercial Team in a range of localized plans and initiatives through coordination with 
the Global Marketing Team and external stakeholders. This will entail developing new pathways to ensure that 
opportunities with external stakeholders will convert into projects as well as providing expert advice to the Global 
Marketing Team on the demands of the Indian market.
Responsibilities & Accountabilities 
OET Marketing Planning 
• Devise and implement the Marketing strategy that helps drive revenue and grow market share in the 
region.
• Collaborate with the wider Commercial team to create a marketing project plan and calendar, that meet 
business needs in India and South Asia.
• Set clear and measurable KPIs for each project.
• Monitor trends within the high stakes English Language Assessment sectors to ensure we follow best 
practice.
• Actively seek out new Marketing opportunities for OET in existing and new markets that will assist with 
driving revenue.
• Engage with Indian strategic partners to create awareness of OET in the region
Marketing Implementation:
• Project implementation includes creating and managing all project marketing, ensuring the right mix of 
activities and channels are utilised to achieve project KPIs.
• Manage the project budget and allocate resources to activities to ensure project targets are met, and 
that each project builds and strengthens brand equity. Adapt and adjust budget allocation as necessary 
to take advantage of emerging opportunities, changing marketing conditions and performance against 
budget.
• Maintain relevant stakeholder data on Salesforce
• Support the design, delivery and measurement of in-country events, forums and other Face-to-Face and 
digital activations
• Evaluate and report on the success of each project, with a focus on continuous improvement
• Provide support as required for B2C, B2G and B2B projects as they arise.
• Work with the Marketing Team to evangelise each project to gain support as required.
Position Title: Marketing Manager Business Unit /Department: OET Commercial
Location: India Reports to: (Position Title) Regional Manager –
South Asia (dotted line to 
Chief Experience Officer, 
Melbourne)
No. of Direct Reports: 0 No. of Indirect Reports: 0
Employment Mode: Permanent FT ☒ Permanent PT ☐ Casual ☐
Fixed Term FT ☐ Fixed Term PT ☐ Independent Contractor ☐
Cambridge Boxhill Language Assessment | Position Description
2
OET is owned by Cambridge Boxhill Language Assessment Trust (CBLA), a venture between Cambridge English and Box Hill Institute.
• Work closely with our network of Preparation Providers, Test Delivery Partners and Institutional Partners 
to positively build the brand of OET in South Asia 
• Support best in sector production of key events throughout the recruitment cycle including Candidate 
and Teacher Workshops, OET Skills Workshops, Stakeholder Round Table Events, Principal Seminars and 
Annual Test Delivery Partner Summits
Continuous Improvement:
• Track competitor activity and local industry trends, particularly as they relate to major marketing 
projects and campaigns.
• Collect and feed customer and market intelligence to the broader marketing team
• Build own skills and learn to use new tools/ software to continually improve project management 
processes and project efficiency and effectiveness.
• Work effectively across teams within the organisation to effect positive outcomes
Decisions and Recommendations
Describe what sort of 
decisions the job holder 
makes without reference to 
their manager.
Decisions to be made in consultation with line manager
Describe what sort of 
recommendations the job 
holder makes to their 
manager and others.
The job holder will make recommendations that have a positive effect to the 
Commercial Strategy of OET in the South Asia region.
Budgets
Direct costs 
Budgets set and controlled by 
position
The job holder in consultation with line manager will develop an engagement plan 
that informs the parameters of the budget. 
Indirect costs 
Indirect costs that the position 
may authorise spending on 
budget, delegated by budget 
holder
As per line manager advice
Knowledge, Skills & Experience
Qualifications • Graduate / (preferred) PG in Marketing
Years of 
experience • 4+ years relevant experience 
Skills and 
Experience
Skills 
• Highly creative
• Good knowledge of digital marketing (email and web) and use of Salesforce.
• Excellent project management, planning and organisational skills
• Strong verbal and written communication skills
• Ability to work both autonomously and collaboratively
Cambridge Boxhill Language Assessment | Position Description
3
OET is owned by Cambridge Boxhill Language Assessment Trust (CBLA), a venture between Cambridge English and Box Hill Institute.
• Ability to work under pressure and to set and meet tight deadlines
• Commitment to continuous improvement
Experience
• Minimum 4 years in marketing
• Prior experience in end-to-end management of campaigns
• Working knowledge of social media (Facebook, YouTube and Instagram)
• Good knowledge of project management and CRM platforms
Technical 
Competencies • Very proficient in MS Office
• Very Proficient in CRM / Salesforce 
Additional 
Information
CBLA Values
Excellence, always I am accountable and take ownership
Communicate openly I communicate clearly and concisely
Inspired to innovate I am curious and always learning
I am because you are I am responsive to customer needs
One team, one mission I drive value through partnerships