Job Title: Senior Performance Marketing Executive

Salary: £33,300-£43,400 per annum

Location: Cambridge, Hybrid

Contract: Full time, permanent, 35 hours per week

We are seeking a results driven marketing professional to be at the forefront of our digital transformation journey.

Join Cambridge Online Education as our Senior Performance Marketing Executive and lead innovative marketing campaigns that drive growth and engagement across B2C and B2B audiences.

We are Cambridge University Press & Assessment, a world-leading academic publisher and assessment organisation and a proud part of the University of Cambridge.

About the role 

 As a Senior Performance Marketing Executive, you will play an important role in managing and optimising our performance marketing channels, including LinkedIn Advertising and Google PPC. You will develop and implement multichannel campaign plans, ensuring exceptional execution of creative messaging frameworks that resonate with our target audiences. Your expertise in data-driven decision-making will be crucial in monitoring and optimizing campaigns to achieve outstanding results.

Key Responsibilities:

Campaign Management & Execution: Oversee performance marketing channels to drive lead generation and sales.

Creative/Content Development: Collaborate with Product Marketing and Digital Marketing teams to create compelling content and messaging.

Targeting & Analytics: Conduct in-depth analysis of global targeting and demographics to ensure our courses reach the right prospects.

Performance Tracking & Analysis: Utilise tools like Google Analytics and Salesforce to track and measure campaign performance.

Market Research & Insights: Stay informed about the latest marketing trends and competitor activities.

Budget & Resource Management: Manage performance media marketing budgets to maximise ROI.

About you

We are looking for someone with a strong background in digital performance marketing, with a strong emphasis on LinkedIn Advertising and Google PPC. You should have a proven track record in developing and executing B2C and B2B marketing strategies, with a clear record of meeting or exceeding lead generation and engagement goals. Strong project management skills, excellent collaboration abilities, and a data-driven mindset are essential for this role.

If you would like to know more about this opportunity and what will make you successful, please see the full job description attached to the bottom of this vacancy on our careers site.

Rewards and benefits

We will support you to be at your best in work and to live well outside of it. In addition to competitive salaries, we offer a world-class, flexible rewards package, featuring family-friendly and planet-friendly benefits including:

• 28 days annual leave plus bank holidays
• Private medical and Permanent Health Insurance
• Discretionary annual bonus
• Group personal pension scheme
• Life assurance up to 4 x annual salary
• Green travel schemes

We are a hybrid working organisation, and we offer a range of flexible working options from day one. We expect most hybrid-working colleagues to spend 40-60% of their time at their dedicated office or location. We will also consider other work arrangements if you wish to work more flexibly or require adjustments due to a disability.

Ready to pursue your potential? Apply now. 

We review applications on an ongoing basis, with a closing date for all applications being 5th January 2025 and interviews are scheduled to take place in Janaury.

Please note that successful applicants will be subject to satisfactory background checks including DBS due to working in a regulated industry.

Cambridge University Press & Assessment is an approved UK employer for the sponsorship of eligible roles and applicants under the Skilled Worker visa route. Please refer to the gov.uk website for guidance to understand your own eligibility based on the role you are applying for.

Why join us

Joining us is your opportunity to pursue potential. You'll belong to a collaborative team that's exploring new and better ways to serve students, teachers and researchers across the globe – for the benefit of individuals, society and the world. Sharing our mission will inspire your own growth, development and progress, in an environment which embraces difference, change and aspiration. 

Cambridge University Press & Assessment is committed to being a place where anyone can enjoy a successful career, where it's safe to speak up, and where we learn continuously to improve together. We welcome applications from all candidates, regardless of demographic characteristics (age, disability, educational attainment, ethnicity, gender, marital status, neurodiversity, religion, sex, gender identity and sexual identity), cultural, or social class/background.

We believe better outcomes come through diversity of thought, background and approach. We welcome applications from people from all backgrounds and communities, actively seeking to employ people from a wide range of different communities.